The Best Days and Months to Shop Online for Each Category
Discount calendars are predictable. Here's when electronics, apparel, furniture, and travel actually hit their lowest prices.
Retail pricing runs on a calendar. Once you know which month a category clears inventory, you stop paying peak prices for things that predictably drop.
Electronics
TVs bottom out around the Super Bowl and again in November. Laptops discount hardest during back-to-school (late July through August) and Black Friday week. Phones drop when the next generation is announced, not when it ships.
Apparel and shoes
End-of-season clearance is the reliable window: winter coats in late January, swimwear in late August. Athletic shoes discount whenever a model refreshes, which is usually spring and early fall.
Furniture and mattresses
Three-day weekends drive furniture pricing — Presidents Day, Memorial Day, and Labor Day are the deepest. New floor models arrive in February and August, so the month before each is when old stock is cleared.
Travel
Domestic flights are cheapest booked one to three months out, and midweek departures beat weekend ones. Hotels discount hardest in the shoulder seasons directly before and after a destination's peak.
Every week, not just every year
Beyond the annual calendar, most merchants refresh promo codes on Monday and push their heaviest offers Thursday through Sunday. Checking the same brand twice in a week is often enough to catch a better code.
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